What is a Marketing Plan and How to Create One in 2020

Oktober 24, 2020

Marketing, as well as a marketing plan, in general, is like having a purse to keep your coins in.

It sure ain’t necessary, but you would be lost without it.

But, much like buying a purse, marketing requires research, techniques, trials, errors… Or simply a marketing plan that will help you get through with all of that in a no-muss, no-fuss kind of way.

Which is the point where most brands fail, really.

Creating a marketing plan is not an easy process since there are quite a few marketing plan tactics out there. But I’m here to give you the full picture.

So, let’s cut to the chase and see exactly how you can go from a simple social media marketing plan to a full-blown and beautiful marketing plan template and strategy.

Marketing Plan: A Definition

The best way to define a marketing plan is the following:

A marketing plan is a representation of your overall marketing strategy through the marketing actions you’re ready and willing to take.

This pretty much means that a marketing plan can span anywhere from reporting a year’s worth of actions to a month’s worth of actions.

Now, this may sound like a fairly easy task, but it’s everything but that.

A marketing plan will require for you to sit down and do some next-level thinking, as you’ll need to clearly define a thing or two:

You’ll need to pinpoint your target audience and your potential customers.

Make sure to have a clear-as-day view of your place in your niche.

Now set specific KPIs that you’ll have to be tracking.

Be relevant and timely when it comes to completing your marketing plan’s business goals.

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